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However you dress it up… Christmas starts with Christ

However you dress it up, Christmas starts with Christ.

However you dress it up... Christmas starts with Christ.Yes, I know it’s only October, but have recently unveiled their national advertising campaign for this year.

This year they’ve gone for a very simple but dramatic idea – the nativity re-set in modern professions and high street fashions.

Shepherds become cycle couriers and plasterers.

Wise men are successful entrepreneurs and their gifts are iconic “treasures” of modern culture: a Swarovski crystal perfume bottle, a Faberge egg and a replica Damian Hirst skull.

All are sharply dressed.

But the traditional nativity arrangement is unchanged, with Jesus as its focus.

What do you think of this year’s campaign? I’d be interested to hear your thoughts, so leave a comment below.

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